Natasha Linton, Founder
Since founding Outlier PR, a New York City-based boutique PR agency for travel and lifestyle brands, Natasha Linton has developed a wide variety of publicity and marketing campaigns and has formed strategic partnerships with big global brands on behalf of her clients.
Prior to Outlier PR, Linton spent 13 years in the fitness industry where she established her brand and personality among notable companies such as Reebok, Men's Fitness and Hint Water.
As a result of taking on the roles of not only fitness professional but also business manager and PR agent, media outlets such as FITNESS Magazine, Men's Fitness, Oxygen Cable Network, WPIX Morning News LIVE, New York Newsday, Livestrong.com, Vital Juice, Heart & Soul Magazine, OnFitness Magazine, HUMANFITPROJECT and Blog Talk Radio have recognized Natasha as the advisor on a variety of fitness and wellness topics.
Thus, the transition from a fitness professional to PR agency leader was natural.
Linton's PR clients of the travel and lifestyle industries have been featured in international and national media outlets such as Travel + Leisure, Travel Channel, Insider Travel, Cosmopolitan, SHAPE, Self, Oxygen, Family Circle, Hollywood Reporter, Clean Eating and InTouch and CNN.
Prior to officially launching Outlier PR (and while running her fitness business), Linton worked for leading media companies such as Oxygen Media, WebMD and British Broadcasting Corporation where she learned how essential a collaborative relationship is between the other departments of an organization such as marketing and sales with PR. Natasha spent her nights and weekends outside of the day job building relationships and growing Outlier PR's client list.
Natasha Linton is a graduate of the University of Central Florida with a BSBA in Marketing.