Lifestyle, travel and tour companies work with OUTLIER PR on:
press release drafting and distribution, on a variety of special events including launches, on blogger/influencer outreachpress tripspress kit development
and website copywriting and editing. 
Other services include:
Public Relations

When it comes to getting your story out there we emphasize collaboration and relationships. By maintaining and nurturing strategic contacts, we can get your brand the attention it deserves. Our wheels are always spinning, and we can create multiple story angles and press opportunities in a short amount of time. 

On top of all that, we will also handle the nitty-gritty details of your PR strategy such as:

  • Serving as your meeting managers with the press to constantly open new doors to fresh coverage opportunities

  • Helping you build and maintain a vibrant online presence by managing social media workflows and engaging strategically-targeted communities

  • Tracking and monitoring press coverage, we ensure that you always know how your investment is paying off.


In a noisy marketplace, your brand must stand out from the crowd. 

Travel and Tourism Marketing

Outlier PR designs public relations and integrated marketing campaigns that deliver the right message to:

  • Engage with your hotel's, destination's or travel business' target audience

  • Drive direct bookings

  • Build reach

  • Increase customer loyalty

  • Brand your town

  • Drive travelers to book

Also, we maintain relationships between travel trade organizations, hotel stakeholders, tell your story through video, simplify your guests' experience, manage event and trade shows, manage trade media, make your hotel the "ambassador" of your town and shape the story of your destination. 


Our strategy includes:

  • Media and travel agent FAM trips

  • Trade outlet advertising management

  • Trade show representation

  • Media breakfasts, luncheons, and cocktails

Travel client showcase:


Social Media Management
From concept, to creative design to copy writing to scheduling, publishing and analyzing, Outlier PR develops and executes engaging social media campaigns across multiple social networks for travel and lifestyle brands. 
For your brand our social strategies will:
  • Increase brand awareness
  • Manage workflows
  • Engage online communities
  • Manage guest and customer relations
  • Maintain an online presence
Event Publicity
Make an impact on your business' goals with your events.
Outlier PR plans and coordinates events from the pre event stages through the post event stages. 
Areas of event pr include:
  • Identifying and engaging your target audience
  • Coordinating technical aspects 
  • Establishing event goals
  • Managing event marketing
Product Integration
Need a particular product to help tell your story on a project that you are working on such as a video or photoshoot? Leave it to Outlier PR to source brands and products and to assess whether the brand will be a hit with your target demographic.
With product integration target a highly desirable demographic and maximize your company's awareness as we use an integrated approach with other tools from our marketing tool kit.
Content Development
Whether you are already creating great content or need us to create the content for you, such as blog posts or newsletters Outlier PR can create quality optimized content for your website, blog, newsletters, social sites.
We don't stop there, we also help you market your content to make sure it's seen by your target audience. 
Featured Posts

New York Travel Festival announces NYC media pro to speak about heritage travel

April 17, 2018

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