BOLD NEW HERALD SQUARE TRAVEL AD CAMPAIGN
New Herald Square Ad Campaign from Travel Hub 365 Impresses Passersby with Stunning Visuals
Luxury Travel Planning Agency Uses Bold Ad to Appeal to Stressed Professionals
NEW YORK – March 20 2017 – Luxury travel brand Travel Hub 365 has launched a new ad campaign in Herald Square, NYC, placing a gorgeous, interactive ad on a digital billboard on the side of Macy’s on 34th street.
A Bold Ad Campaign Appeals to Stressed Professionals
The ad, running once an hour, every hour until April, is branded to appeal to travelers who may not be thinking about a vacation. This is achieved by using tropical imagery to contrast with the chilly NYC early spring weather. The contrast of the ad tempts passersby into visiting the Travel Hub 365 website to make use of their trip planning services on a vacation to destress and decompress from their everyday lives.
Specifically, the billboard, produced by media, marketing and promotions agency, Blue Vista 725, makes use of a unique tagline, “procrasti-vacation”, which refers to the act of putting off a vacation because of the stress of planning. Travel Hub 365 eliminates this stress entirely. Those interested can pick from a wide range of luxurious, pre-planned vacations.
Smart ad placement, great design, and convincing copy writing combine for a bold ad campaign that is sure to help Travel Hub 365 boost sales, especially among business professionals who don’t have time to plan their own vacations.
“This brand campaign excites me because it captures the feeling and emotions from our vacations. Our single travel brand can deliver it all to them, whereas booking directly means managing a minimum of 3 different travel companies. We bring it all together in one Hub, and customize it to their benefits, and needs, so they can spend less time searching and more time preparing”, says Stephen Scott, Founder and CEO of Travel Hub 365.
In conjunction with this campaign, Travel Hub 365 along with Outlier PR will launch a social media giveaway for a chance to win a travel Royal Caribbean cruise for two to the Bahamas out of Miami. Details to be announced.
About Travel Hub 365
Travel Hub 365 is a purpose-built luxury travel brand that provides the very best experiences in corporate and leisure travel in a globally-connected world, offering fully-integrated, pre-planned vacation packages as well as customized trips. The agency is an independent contractor of First In Service Travel, a branch of Tzell Travel Group. For additional information on Travel Hub 365 visit www.TravelHub365.net
About Outlier PR
As a boutique public relations and digital marketing agency focusing on the travel and lifestyle sectors, OUTLIER PR is about more than getting written up in the press. Outlier PR designs public relations and marketing campaigns that deliver the right message to engage with our brands’ target audiences, builds reach, increases customer loyalty and drives results. We work with brands in industries that we are passionate about. Brands can work with OUTLIER PR on a variety of special projects, on digital marketing initiatives such as building SEO (search engine optimization) strategies, on forming strategic partnerships and on social media management.
For more information email or call 407 221 9234