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Our Tour Operators Seen On
Tours PR is our signature public relations package designed to take small to mid-sized tour companies to the next level. 
Imagine working with a boutique NYC agency to create a customized public relations package to promote your tours based on your goals.


Your package will include an integrated offering that effectively delivers targeted and captivating messaging to engage your tour company's audience, promote your destinations and boost your brand awareness and reach.  



Overwhelmed by the idea of handling your own PR duties and maintaining relationships with members of the press on top of everything else you must do to promote your tours?


Looking to promote your destinations?


Ready to brand your tour company as a leader in the industry?


Looking to introduce your company to a new market?


Launching your brand and looking to spread the word?


Tired of not seeing PR results?

What's in the Tours PR Package?
Based on your specific goals for your tour company your customized Tours PR package will include:
  • Targeted press releases
  • Captivating story pitches
  • Development of press materials
  • Website press room design, refresh, and maintenance
Descriptions below:
Targeted press releases
Our focused press release writing and distribution strategy is part of our robust content game plan to bring exposure to your offerings.
Our press releases will shape your story, share your news and journeys and brand you, the leader of your company, as a leader in the industry.

Captivating Story Pitches

No matter where in the world you tour or operate, our creative storytellers will develop a pipeline of pitches for your target media outlets.


In advance, we will brainstorm the best creative angles related to the upcoming tours that you wish to promote.

Development of company press materials

Press materials are used to help boost your company's visibility, support your press outreach and typically include exec bios, company fact sheets, and backgrounders.


We will take an assessment of your current materials and upgrade or create from scratch and keep updated.

Website press room design, refresh, and maintenance


Don’t let journalists scramble around your site for important company information or press materials they need. Outlier will review your current online press room if your company has one and make recommendations for a refresh. We'll also design one from scratch and keep it current for ease of sharing as needed.

"Outlier PR did a fantastic job boosting our online presence by helping us clarify our message and expand our audience and reach.  Not to mention helping us get more press and media attention!  

I'd recommend Outlier for taking your brand to the next level!"

—  Vincent Rees, founder & owner, Cobblestone Freeway Tours

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